Snapchat is testing out a reversal of its hated redesign. Hopefully, the old Snapchat will be back.
Possibly in an attempt to slow its plummeting stock, Snapchat has announced that it could be tweaking some of its unpopular redesign. The app is testing out updates that would restore celebrity stories to their place alongside users’ friends on a single page. As Variety points out, however, this announcement accompanied a nosedive in the app’s stock on Wednesday, declining by 7.5 percent to a price of $14.46 per share.
Snapchat released a statement about the tests, saying “we are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform.” This is most likely a reference to the huge backlash the company received over the redesign, causing some celebs like Kylie Jenner to opt out of the app, decreasing its overall popularity.
The company also saw a major loss after a controversial marketing ad featuring Rihanna and Chris Brown hit the platform. Rihanna publicly dragged the app for the ad, which made light of Brown’s notorious domestic abuse of the singer, and Chrissy Teigen soon followed suit.
Who knows if this move will get Snapchat out of the red zone it’s been in for the past several months, but between a bad redesign, controversial Rihanna ad, and its unpopular big brother-esque feature the app needs to figure out something to bring users back, and quick.
Editor: Jean-Pierre Dinnall
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