More people are using recreational weed and many countries are starting to change their laws which previously prohibited its use. So it’s no surprise Coca-Cola, one of the biggest companies in the world has made this decision.
BNN Bloomberg reports that the Coca-Cola company is hoping to develop some cannabis-infused drinks with Aurora Cannabis Inc., and both companies have already seen a surge in stock prices.
“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers told BNN Bloomberg. “The space is evolving quickly. No decisions have been made at this time.” Landers didn’t comment on whether they’re in talks with Aurora or not, despite confirming they’re looking to break into the market.
“Aurora has expressed specific interest in the infused beverage space, and we intend to enter that market. There is so much happening in this area right now and we think it has incredible potential,” Aurora said in a press release, per CNBC. “As a rule, we do not discuss business development initiatives until they are finalized, however, we have a responsibility to our shareholders to give proper consideration to all relevant opportunities that are presented.”
Editor: Jean-Pierre Dinnall
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