Spotify Teams Up With Ancestry

Spotify has partnered with Ancestry to create DNA-Curated playlists.

 

Ancestry has teamed up with Spotify to create playlists based on the user’s DNA. If you have ever taken Ancestry’s at-home DNA test, you can link your account to your Spotify and receive a DNA curated playlist which is from your ancestral homeland. 

 

“It’s so much more than the stats and the data and the records,”  Ancestry Executive Vice president and Chief Marketing Officer Vineet Mehra told Quartz following the launch of the new Spotify promotion. “How do we help people experience their culture and not just read about it? Music seemed like an obvious way to do that.”

 

The people over at Spotify echoed those words. The company’s Global Head of Partner Solutions Danielle Lee told Quartz that the idea of the Ancestry X Spotify playlists was to “encourage [Ancestry’s] audience to explore the soundtrack of their heritage.” 

 

For people who haven’t used Ancestry before, who perhaps aren’t comfortable with giving Ancestry a “perpetual, royalty-free, worldwide, transferable license to use [thier] DNA,” there is a neat, new feature that will break down your listening habits in Ancestry’s piecemeal style. However, if you’ve already handed over your DNA to Ancestry and would like to know what sort of playlists to expect, just take a look at this Jezebel writer’s experience with the service. 

 

 

Editor: Jean-Pierre Dinnall 

 

 

 

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Spotify Teams Up With Ancestry

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